Google announced several new updates to Shopping Campaigns on Tuesday including new look for generic product queries.
Showcase Shopping Ads for broad queries
The biggest announcement is a history that is new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture” so Google says that 40 percent of product queries are for these kinds of broad terms. Previous any product listing ads doesn’t show on broad queries or shown individual products.
Now Showcase Shopping Ads appear with a main image and two smaller side images related to the product. Promotional message or distance to the location for Local Inventory advertisers is add at the bottom of the ad. You can see below the example from Google below on a search for “summer dresses”.
When a user clicks on one of the products on the landing page to the retailer site then advertisers will be charged and it is not for the click from the search results. This is a significant update for advertisers.
Showcase Shopping Ads will automatically impact merchants running Shopping Campaigns in the US, UK and Australia. This is a standard Shopping format on broad queries in these markets starting this month. Acrogensoft is leading SEO Company in India that provides best SEO Services in whole world at very reasonable rates.
Bing Ads adds new features for keyword planner and gets extended to more markets. Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) besides United States (US), and integrates popular customer features from Campaign Planner.
With this release, customers from the UK, CA and AU can now access Keyword Planner under Tools in Bing Ads, where there was once only “Research Keywords.” In Keyword Planner’s targeting section, you can also target multiple and more locations as state/province and city-level.
These new targeting options that are available with historical statistics like average monthly searches, competition, suggested bid, ad impression share, and traffic estimations, so you can make the best targeting decision. Now keyword planner provides 3 new type of sources for keyword suggestion like keywords related to your business, landing page and product category.
If you select one product category together with other sources to get suggestion, the product category will be used as filter to ensure that the expanded keywords from other sources are related to this category. Best SEO Services in India by Acrogensoft – One of the most affordable & top ranked SEO Company in India.
The SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined.
During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. For more detail.
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Mobile searchers on Google will no longer be able to use the custom date range search filter. To access that feature, they need to go to the desktop version of Google.
Google is removing yet another search option filter, but this time, it is only for mobile searchers. Google quietly noted in a forum thread that they are removing the ability for mobile searchers to filter search results by entering a start and end date.
This is the custom search date range filter found under the “Search Tools” option by clicking on “Any Time” and then selecting “Custom Range.” That custom range option is going away for mobile users. They will only be able to use the past hour, past 24 hours, past week, past month and past year options. They will still be able to access the custom range option on desktop searches, but not on mobile.
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Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider. As expected, Apple has announced that its Siri digital assistant is coming to the Mac. The change means for the first time, people will have easy access to search from the macOS operating system — and search that isn’t Google.
Today, during its Worldwide Developers Conference, Apple demonstrated how Siri will come to the next version of macOS — formerly OS X — the operating system that runs on Mac computers.
People running macOS “Sierra,” which comes out later this year, will be able to speak their queries to Siri and get information that goes beyond what the current built-in Spotlight search can do.
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Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature.
When searchers use Google, they see a box with a heading named “people also search for,” and then some additional search phrases that expand into additional search results. We reported about it mostly.Now, Google is testing a new look for that on the mobile search interface. The new look is cleaner and more boxed-in. It also scrolls left and right, like many of the Google carousel features in mobile.
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DuckDuckGo is a popular privacy-oriented search engine that enables you the fast searching facility with better option like search by date and searchers will also see the top site link of search results. It filters by date, week, month & last day so that it limits the search & you can easily go to the subsection of sites.
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Google announced new tool that test your website is mobile friendly, page speed and desktop speed. It is very easier for small business, now-a-days each website should be website page speed and mobile friendliness, great impact on website ranking. Google give you 0 out of 100 score for your website. The new tool available over here, so check your website is page speed and mobile friendliness.
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In general life, trust is the most important factor to make one self ranked higher than others. So is the case with the Google algorithm for ranking the website higher with better and unique content. Google doesn’t show webs with low standards on the top list of search engine.
Therefore it’s quite necessary that you ensure that your website serve the unique and trustworthy services to shoot your website in the top list.
Steps to be followed –
Choose a trustworthy Domain Name
Choosing a brand new domain will ensure success of your business but it is difficult one to do so. Always try to choose those domains which are old ones as they are less spammy. Avoid the use of hyphen in the domain name, get domain with at least 2 years to show Google that your domain is always refreshed. Don’t use exotic top level domain name for example if you are in India use . Read More…..
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The AMP project is an open source initiative which have target to enhance the working performance of the mobile web. Google has said that a page which are created with AMP HTML can load anywhere from 15 to 85% faster than the non-AMP version of that page.
This update is much beneficial for the user point of view because of Accelerated Mobile Page is for enhancing the page load of any website more than 15 to 85% of another website. AMP is also beneficial for publishes because this update is helpful for boost in search ranking. AMP update is mainly for speed and mobile friendliness. Read More….