Google Rolling Out Major Change To PLAs For Broad Product Queries, Among Other Shopping Updates

Google announced several new updates to Shopping Campaigns on Tuesday including new look for generic product queries.

Showcase Shopping Ads for broad queries

The biggest announcement is a history that is new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture” so Google says that 40 percent of product queries are for these kinds of broad terms. Previous any product listing ads doesn’t show on broad queries or shown individual products.

Now Showcase Shopping Ads appear with a main image and two smaller side images related to the product. Promotional message or distance to the location for Local Inventory advertisers is add at the bottom of the ad. You can see below the example from Google below on a search for “summer dresses”.

showcase-shopping-ads

When a user clicks on one of the products on the landing page to the retailer site then advertisers will be charged and it is not for the click from the search results. This is a significant update for advertisers.

Showcase Shopping Ads will automatically impact merchants running Shopping Campaigns in the US, UK and Australia. This is a standard Shopping format on broad queries in these markets starting this month. Acrogensoft is leading SEO Company in India that provides best SEO Services in whole world at very reasonable rates.

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Bing Ads Bolsters Keyword Planner Targeting And Rolls Out Access To The UK, Canada & Australia

Bing Ads adds new features for keyword planner and gets extended to more markets. Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) besides United States (US), and integrates popular customer features from Campaign Planner.

With this release, customers from the UK, CA and AU can now access Keyword Planner under Tools in Bing Ads, where there was once only “Research Keywords.”  In Keyword Planner’s targeting section, you can also target multiple and more locations as state/province and city-level.

Bing Ads

These new targeting options that are available with historical statistics like average monthly searches, competition, suggested bid, ad impression share, and traffic estimations, so you can make the best targeting decision. Now keyword planner provides 3 new type of sources for keyword suggestion like keywords related to your business, landing page and product category.

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If you select one product category together with other sources to get suggestion, the product category will be used as filter to ensure that the expanded keywords from other sources are related to this category. Best SEO Services in India by Acrogensoft – One of the most affordable & top ranked SEO Company in India.

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Twitter Launches Engage, A Companion App To Provide Stats On Audiences

Twitter is well-known social media platform and has just announced a new companion app called Engage. Twitter Engage is a US-only iOS app that is ideal app for users who have millions of followers on TwitterTwitter Engage gives all information of your videos, GIFs, images, and other activity on Twitter. It is the best way to find out mentions and new followers more infoHere is a screen shot showing of a companion app to provide stats on audiences.

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Google Tests New Look for “People also Search for” Feature

Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature.

When searchers use Google, they see a box with a heading named “people also search for,” and then some additional search phrases that expand into additional search results. We reported about it mostly.Now, Google is testing a new look for that on the mobile search interface. The new look is cleaner and more boxed-in. It also scrolls left and right, like many of the Google carousel features in mobile.

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DuckDuckGo adds date filters & sitelinks to search features

DuckDuckGo is a popular privacy-oriented search engine that enables you the fast searching facility with better option like search by date and searchers will also see the top site link of search results. It filters by date, week, month & last day so that it limits the search & you can easily go to the subsection of sites.

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Google launches New Tool that tests Website Page Speed & Mobile-Friendliness

Google announced new tool that test your website is mobile friendly, page speed and desktop speed. It is very easier for small business, now-a-days each website should be website page speed and mobile friendliness, great impact on website ranking. Google give you 0 out of 100 score for your website. The new tool available over here, so check your website is page speed and mobile friendliness.

seo tool

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Tips to Make Your Site Trustworthy

In general life, trust is the most important factor to make one self ranked higher than others. So is the case with the Google algorithm for ranking the website higher with better and unique content. Google doesn’t show webs with low standards on the top list of search engine.

Therefore it’s quite necessary that you ensure that your website serve the unique and trustworthy services to shoot your website in the top list.

Steps to be followed –

Choose a trustworthy Domain Name

Choosing a brand new domain will ensure success of your business but it is difficult one to do so. Always try to choose those domains which are old ones as they are less spammy.  Avoid the use of hyphen in the domain name, get domain with at least 2 years to show Google that your domain is always refreshed. Don’t use exotic top level domain name for example if you are in India use . Read More…..

Source:-bit.ly/1qdhSsx

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Google Has Launched Accelerated Mobile Pages

The AMP project is an open source initiative which have target to enhance the working performance of the mobile web. Google has said that a page which are created with AMP HTML can load anywhere from 15 to 85% faster than the non-AMP version of that page.

Accelerated-Mobile-Pages

This update is much beneficial for the user point of view because of Accelerated Mobile Page is for enhancing the page load of any website more than 15 to 85% of another website. AMP is also beneficial for publishes because this update is helpful for boost in search ranking. AMP update is mainly for speed and mobile friendliness. Read More….

Source :-bit.ly/1Xdp9DJ

Google is Removing All Right Side Ads

Google is rolling out with a change which contains removal of ads from the right side of SERP in desktop search result. The ads only show in upper and bottom part of the page. A Google spokesperson has confirmed about this changes which rolling out to all searches in all languages worldwide.
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Ads will not appear on the right side of desktop search results. PLA which is acronyms for Product Listing Ad will continue to show in right and upper side of the page. Read More….

Source:- bit.ly/1Xdp9DJ

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