Google announced several new updates to Shopping Campaigns on Tuesday including new look for generic product queries.
Showcase Shopping Ads for broad queries
The biggest announcement is a history that is new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture” so Google says that 40 percent of product queries are for these kinds of broad terms. Previous any product listing ads doesn’t show on broad queries or shown individual products.
Now Showcase Shopping Ads appear with a main image and two smaller side images related to the product. Promotional message or distance to the location for Local Inventory advertisers is add at the bottom of the ad. You can see below the example from Google below on a search for “summer dresses”.
When a user clicks on one of the products on the landing page to the retailer site then advertisers will be charged and it is not for the click from the search results. This is a significant update for advertisers.
Showcase Shopping Ads will automatically impact merchants running Shopping Campaigns in the US, UK and Australia. This is a standard Shopping format on broad queries in these markets starting this month. Acrogensoft is leading SEO Company in India that provides best SEO Services in whole world at very reasonable rates.
Bing Ads adds new features for keyword planner and gets extended to more markets. Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) besides United States (US), and integrates popular customer features from Campaign Planner.
With this release, customers from the UK, CA and AU can now access Keyword Planner under Tools in Bing Ads, where there was once only “Research Keywords.” In Keyword Planner’s targeting section, you can also target multiple and more locations as state/province and city-level.
These new targeting options that are available with historical statistics like average monthly searches, competition, suggested bid, ad impression share, and traffic estimations, so you can make the best targeting decision. Now keyword planner provides 3 new type of sources for keyword suggestion like keywords related to your business, landing page and product category.
If you select one product category together with other sources to get suggestion, the product category will be used as filter to ensure that the expanded keywords from other sources are related to this category. Best SEO Services in India by Acrogensoft – One of the most affordable & top ranked SEO Company in India.
One of the biggest knocks on the Twitter platform a new tool ‘Dashboard’ from Twitter that aims to lower the required learning curve by giving business a straight-forward location they can use. Moreover, Twitter also provides digital hand-holding to guide you along the way and optimize the setup from the start.
When you signs up a business with Dashboard, they receive the digital valet experience that helps them pick and choose information that is related to your business. Twitter may be include and exclude terms that are recommended by Twitter.
Another welcomed feature is gives to schedule Tweets into the future. You can add content in tweet queue from desktop and the iOS app and has robust calendar feature with a clean UI.
Finally all account admins are provided tips and topics which help in content creation. These helpful hints don’t recreate the wheel, but give folks ideas on how to post more often. Sample tips include:
• “Tweet testimonials are the best! Retweet kind words from your customers.”
• “Capture an ordinary but beautiful moment in your day and share it with your followers.”
Hopefully these will helps for additional content creation or at least provide simple reminders on how to best engage on the platform. Acrogensoft is a specialized SEO Company in Delhi and we provide all web services like, website designing, development, maintenance and SEO Services at affordable rates.
Twitter is well-known social media platform and has just announced a new companion app called Engage. Twitter Engage is a US-only iOS app that is ideal app for users who have millions of followers on Twitter. Twitter Engage gives all information of your videos, GIFs, images, and other activity on Twitter. It is the best way to find out mentions and new followers more info…Here is a screen shot showing of a companion app to provide stats on audiences.
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DuckDuckGo is a popular privacy-oriented search engine that enables you the fast searching facility with better option like search by date and searchers will also see the top site link of search results. It filters by date, week, month & last day so that it limits the search & you can easily go to the subsection of sites.
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Google announced new tool that test your website is mobile friendly, page speed and desktop speed. It is very easier for small business, now-a-days each website should be website page speed and mobile friendliness, great impact on website ranking. Google give you 0 out of 100 score for your website. The new tool available over here, so check your website is page speed and mobile friendliness.
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In general life, trust is the most important factor to make one self ranked higher than others. So is the case with the Google algorithm for ranking the website higher with better and unique content. Google doesn’t show webs with low standards on the top list of search engine.
Therefore it’s quite necessary that you ensure that your website serve the unique and trustworthy services to shoot your website in the top list.
Steps to be followed –
Choose a trustworthy Domain Name
Choosing a brand new domain will ensure success of your business but it is difficult one to do so. Always try to choose those domains which are old ones as they are less spammy. Avoid the use of hyphen in the domain name, get domain with at least 2 years to show Google that your domain is always refreshed. Don’t use exotic top level domain name for example if you are in India use . Read More…..
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In my first post I am starting with the concept named as Authority Websites. Under this post you are going to be known that what is authority website ? Why Should We Care about that? How Can We Improve Site’s Authority?
Authority website is those website which are trusted or a site which are trusted by industry experts, other websites, search engine and of course the users.
Site which has news publishers, industry blogs and popular well-regarded sites. Read More…..