Google announced several new updates to Shopping Campaigns on Tuesday including new look for generic product queries.
Showcase Shopping Ads for broad queries
The biggest announcement is a history that is new ad format for broad, non-brand product searches like “women’s dresses” or “patio furniture” so Google says that 40 percent of product queries are for these kinds of broad terms. Previous any product listing ads doesn’t show on broad queries or shown individual products.
Now Showcase Shopping Ads appear with a main image and two smaller side images related to the product. Promotional message or distance to the location for Local Inventory advertisers is add at the bottom of the ad. You can see below the example from Google below on a search for “summer dresses”.
When a user clicks on one of the products on the landing page to the retailer site then advertisers will be charged and it is not for the click from the search results. This is a significant update for advertisers.
Showcase Shopping Ads will automatically impact merchants running Shopping Campaigns in the US, UK and Australia. This is a standard Shopping format on broad queries in these markets starting this month. Acrogensoft is leading SEO Company in India that provides best SEO Services in whole world at very reasonable rates.
Bing Ads adds new features for keyword planner and gets extended to more markets. Bing Ads Keyword Planner is available in an additional 3 markets – United Kingdom (UK), Canada (CA) and Australia (AU) besides United States (US), and integrates popular customer features from Campaign Planner.
With this release, customers from the UK, CA and AU can now access Keyword Planner under Tools in Bing Ads, where there was once only “Research Keywords.” In Keyword Planner’s targeting section, you can also target multiple and more locations as state/province and city-level.
These new targeting options that are available with historical statistics like average monthly searches, competition, suggested bid, ad impression share, and traffic estimations, so you can make the best targeting decision. Now keyword planner provides 3 new type of sources for keyword suggestion like keywords related to your business, landing page and product category.
If you select one product category together with other sources to get suggestion, the product category will be used as filter to ensure that the expanded keywords from other sources are related to this category. Best SEO Services in India by Acrogensoft – One of the most affordable & top ranked SEO Company in India.
The SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined.
During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. For more detail.
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Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider. As expected, Apple has announced that its Siri digital assistant is coming to the Mac. The change means for the first time, people will have easy access to search from the macOS operating system — and search that isn’t Google.
Today, during its Worldwide Developers Conference, Apple demonstrated how Siri will come to the next version of macOS — formerly OS X — the operating system that runs on Mac computers.
People running macOS “Sierra,” which comes out later this year, will be able to speak their queries to Siri and get information that goes beyond what the current built-in Spotlight search can do.
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Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature.
When searchers use Google, they see a box with a heading named “people also search for,” and then some additional search phrases that expand into additional search results. We reported about it mostly.Now, Google is testing a new look for that on the mobile search interface. The new look is cleaner and more boxed-in. It also scrolls left and right, like many of the Google carousel features in mobile.
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